1 1 scaled | April 13, 2024

AUSMART is the Official Games Merchandiser

2 | April 13, 2024
Owner of Ausmart Company Limited, Ken Yee meeting Solo the Mascot for the very first time.

Ausmart Company Limited is the Official Merchandiser for this year’s Sol2023 Pacific Games.

The Games Organizing Committee (GOC) made the official announcement at a press conference in Honiara today.

As per the licensed agreement signed between the GOC and Ausmart, the latter has been granted exclusive rights by GOC for the production, promotion, distribution and sales of all commercial merchandise for this year’s Sol2023 Pacific Games.

As the Official Merchandise provider, Ausmart is also granted the rights to use the official Games logo and wordmarks.

3 | April 13, 2024
From left: Laurel Tasa (GOC Marketing & Communications Manager), Benjamin Nginabule (GOC Graphic Designer) and Jack Smith (Senior Operations Manager) look through sample merchandise provided by Ausmart.

Making the Official Announcement, GOC Board Chairman Martin Rara said, “The Sol2023 Pacific Games under its sole power and jurisdiction, grants Ausmart Company Limited the Right to do retail and wholesale of the Pacific Games Merchandise in Honiara and the provinces.

“Ausmart is also granted exclusive rights by GOC for use of the Games logo – as the official merchandise provider for Sol2023.”

Mr Rara also stressed the importance of Games Merchandising.

“As in any major event, merchandising of this year’s Sol2023 Pacific Games is important. It is the face of the Games. It provides a lasting memory of the Games and it is the message that everyone attending the Games (athletes, team officials and visitors) will carry back home with them.

“Ausmart will help us promote and deliver this to everyone both in Honiara, the provinces and throughout the Pacific region, before, during and after the Games,” Mr Rara said.

Mr Rara thanked Ausmart for accepting and partnering up with GOC to deliver this year historical Sol2023 Pacific Games, which will take place between November 19th to December 2nd.

3 1 | April 13, 2024
Members of the GOC Staff displaying the Merchandize samples at Official Announcement event.

In his response, Owner of Ausmart Company, Ken Yee acknowledged GOC for the confidence and trust placed in his company to provide Games Merchandise.

“It is really an honor for Ausmart to partner with GOC and help produce and promote the sales of commercial merchandise for this year’s Sol2023. We look forward to supporting the Games through the provision of all Games Merchandises that should be available to the market within the next eight weeks,” Mr Yee said.

A total of 16 Games merchandise samples were displayed at today’s official announcement. Meanwhile all Games merchandise will be available at Ausmart by late August this year.

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